Whatsapp Conversation Fees

Conversation Based Pricing Policy

WhatsApp has switched from a notification-based pricing model to a conversation-based pricing model. Businesses are charged per conversation, which includes all messages delivered in a 24 hour session. WhatsApp conversations fall into two categories that are priced differently:

User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24 hour window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24 hour window.

Business-initiated: A conversation that initiates from a business sending a user a message outside the 24 hour window. Messages that initiate a business-initiated conversation will require a message template.

Note: First 1000 conversations each month (business or user initiated) will be free for each phone number

Conversation Fees Table

The charges will be calculated based on the end-users phone number.

Country

Business Initiated Rate (USD)

User Initiated Rate (USD)

Argentina

0.06312

0.03792

Brazil

0.06

0.036

Chile

0.09084

0.05448

Colombia

0.012

0.0072

Egypt

0.12876

0.07728

France

0.17184

0.10308

Germany

0.1638

0.09828

India

0.00792

0.0048

Indonesia

0.03792

0.0228

Israel

0.036

0.0216

Italy

0.07716

0.04632

Malaysia

0.08784

0.0264

Mexico

0.04188

0.0126

Netherlands

0.1782

0.10692

Nigeria

0.06192

0.0372

Pakistan

0.05676

0.01704

Peru

0.07176

0.02148

Russia

0.07956

0.04776

Saudi Arabia

0.039

0.0234

South Africa

0.0336

0.02016

Spain

0.0738

0.04428

Turkey

0.012

0.0036

United Arab Emirates

0.03792

0.0228

United Kingdom

0.07764

0.04656

North America

0.01764

0.01056

Rest of Africa

0.14496

0.04356

Rest of Asia Pacific

0.0894

0.02688

Rest of Central & Eastern Europe

0.1002

0.03

Rest of Latin America

0.08472

0.05076

Rest of Middle East

0.08724

0.02616

Rest of Western Europe

0.15888

0.04764

Other

0.05796

0.0174


List of countries in a region

Canada

United States

Rest of Africa

Algeria

Angola

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Chad

Congo

Eritrea

Ethiopia

Gabon

Gambia

Ghana

Guinea-Bissau

Ivory Coast

Kenya

Lesotho

Liberia

Libya

Madagascar

Malawi

Mali

Mauritania

Morocco

Mozambique

Namibia

Niger

Rwanda

Senegal

Sierra Leone

Somalia

South Sudan

Sudan

Swaziland

Tanzania

Togo

Tunisia

Uganda

Zambia

Rest of Asia Pacific

Afghanistan

Australia

Bangladesh

Cambodia

China

Hong Kong

Japan

Laos

Mongolia

Nepal

New Zealand

Papua New Guinea

Philippines

Singapore

Sri Lanka

Taiwan

Tajikistan

Thailand

Turkmenistan

Uzbekistan

Vietnam

Rest of Central & Eastern Europe

Albania

Armenia

Azerbaijan

Belarus

Bulgaria

Croatia

Czech Republic

Georgia

Greece

Hungary

Latvia

Lithuania

Macedonia

Moldova

Poland

Romania

Serbia

Slovakia

Slovenia

Ukraine

Rest of Latin America

Bolivia

Costa Rica

Dominican Republic

Ecuador

El Salvador

Guatemala

Haiti

Honduras

Jamaica

Nicaragua

Panama

Paraguay

Puerto Rico

Uruguay

Venezuela

Rest of Middle East

Bahrain

Iraq

Jordan

Kuwait

Lebanon

Oman

Qatar

Yemen

Rest of Western Europe

Austria

Belgium

Denmark

Finland

Ireland

Norway

Portugal

Sweden

Switzerland

Other

All other countries or regions that are not listed in the above.

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